Bright Fashion Group, the parent company of Boutique Julie, Ville Bee and Julie, announced Tuesday that it will donate over thirty thousand euros in essential clothing items such as coats, sweaters, and jeans from its brands via the company’s distribution center in Poznan, Poland, to aid those displaced by Ukraine’s ongoing war.
Bright Fashion will implement this campaign through the collection locations established by local initiative to Helps Ukraine, dedicated to organizing the collecting and distribution of clothing, medical supplies, non-perishable food, and other vital things within Poland and along the Ukraine border.
The donated supplies will be delivered through a Shop Without Cash Register, after being brought to Warsaw. The group has established a site in the city Center, where products and clothing are hung on hangers in a store-like setting, making it easier for refugees to locate the items they require.
